{"id":2324,"date":"2014-01-14T16:07:30","date_gmt":"2014-01-14T14:07:30","guid":{"rendered":"https:\/\/www.ideematic.com\/actualites\/?p=2324"},"modified":"2018-01-12T23:09:51","modified_gmt":"2018-01-12T22:09:51","slug":"bonne-annee-2014","status":"publish","type":"post","link":"https:\/\/www.ideematic.com\/actualites\/2014\/01\/bonne-annee-2014\/","title":{"rendered":"Bonne ann\u00e9e 2014 !"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<strong>Enfin nous voil\u00e0, toute l&rsquo;\u00e9quipe d&rsquo;Id\u00e9ematic vous souhaite une tr\u00e8s belle ann\u00e9e !<\/strong><\/p>\n<h2>En 2013\u2026<\/h2>\n<p>Cette ann\u00e9e f\u00fbt tr\u00e8s enrichissante ! (pour nos clients, pour nous, pour vous peut-\u00eatre aussi ? nous l&rsquo;esp\u00e9rons\u2026).<\/p>\n<p>Nous avons accompagn\u00e9 nos clients dans leur strat\u00e9gie digitale pour mener \u00e0 bien leurs objectifs.<\/p>\n<p>Cr\u00e9ation d&rsquo;identit\u00e9s visuelles, d\u00e9veloppement de site web, e-commerce et conception d&rsquo;outils de gestion, r\u00e9f\u00e9rencement natuel (SEO) et de traitement de l&rsquo;information ont entre autres \u00e9t\u00e9 \u00e0 l&rsquo;ordre des 365 jours.<\/p>\n<p>Voici quelques projets car oui, <strong>Id\u00e9ematic<\/strong> est aussi une <a title=\"Agence web et digitale \u00e0 Strasbourg\" href=\"http:\/\/www.ideematic.com\" target=\"_blank\">agence experte dans le d\u00e9veloppement web et l&rsquo;accompagnement en strat\u00e9gie digitale<\/a>.<\/p>\n<h3>Les m\u00e9thodes Assimil<\/h3>\n<p>Depuis plus d&rsquo;un an et demi, nous avons le privil\u00e8ge d&rsquo;\u00eatre le partenaire digital des m\u00e9thodes Assimil.<br \/>\nEn 2013, notre agence a d\u00e9velopp\u00e9 et mis en ligne leur nouveau site e-commerce et leur Blog.<\/p>\n<p><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/creation-blog-assimil.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2334\" alt=\"creation-blog-assimil\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/creation-blog-assimil-300x206.jpg\" width=\"300\" height=\"206\" \/><\/a><\/p>\n<p><a title=\"En savoir plus sur le blog d'Assimil\" href=\"https:\/\/www.ideematic.com\/references\/creation-blog-assimil\" target=\"_blank\">En savoir plus<\/a><\/p>\n<h3>M\u00e9diatransports<\/h3>\n<p>Pour le compte de M\u00e9diatransports, r\u00e9gie\u00a0publicitaire des transports\u00a0du groupe Medias &amp; R\u00e9gies Europe, notre partenaire Le Pressing nous a confi\u00e9 le d\u00e9veloppement WordPress-expert du site web et l&rsquo;int\u00e9gration du web design en responsif.<\/p>\n<p><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/Mediatransports-3.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2336\" alt=\"D\u00e9veloppement du site de M\u00e9diatransports\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/Mediatransports-3-300x206.jpg\" width=\"300\" height=\"206\" \/><\/a><\/p>\n<p><a title=\"En savoir plus sur le site de M\u00e9diatransports\" href=\"https:\/\/www.ideematic.com\/references\/mediatransports-creation-site-internet-webdesign-responsive\" target=\"_blank\">En savoir plus<\/a><\/p>\n<h3>SLS Move Relocation<\/h3>\n<p>Cr\u00e9ation de toute leur identit\u00e9 visuelle (Logo, print et web design).<br \/>\nLeur site et son administration ont \u00e9t\u00e9 d\u00e9velopp\u00e9s avec notre technologie pr\u00e9f\u00e9r\u00e9e : <a title=\"Formations Ruby on Rails\" href=\"https:\/\/www.ideematic.com\/formation-ruby-on-rails\" target=\"_blank\">Ruby on Rails<\/a> !<\/p>\n<p><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/site-application-web-sls-move-relocation-ideematic-3.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2337\" alt=\"Cr\u00e9ation du site et du logo SLS Move Relocation\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/site-application-web-sls-move-relocation-ideematic-3-300x206.jpg\" width=\"300\" height=\"206\" \/><\/a><\/p>\n<p><a title=\"En savoir plus sur le site d'SLS Move Relocation\" href=\"https:\/\/www.ideematic.com\/references\/site-et-application-web-pour-sls-move-relocation\" target=\"_blank\">En savoir plus<\/a><\/p>\n<h3>Steven le Magicien<\/h3>\n<p>Nous avons rev\u00eatu ce magicien d&rsquo;une identit\u00e9 visuelle qui lui correspond.<br \/>\nIl nous a confi\u00e9 la direction artistique de son nouveau site web et son d\u00e9veloppement.<\/p>\n<p><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/4-steven-le-magicien-creation-site-web-ideematic.jpg\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-2338\" alt=\"Cr\u00e9ation du logo et du site web et web design de steven-le-magicien\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/4-steven-le-magicien-creation-site-web-ideematic-300x206.jpg\" width=\"300\" height=\"206\" \/><\/a><\/p>\n<p><a title=\"En savoir plus sur le site de Steven le Magicien\" href=\"https:\/\/www.ideematic.com\/references\/steven-le-magicien-creation-de-site-vitrine\" target=\"_blank\">En savoir plus<\/a><\/p>\n<h3>Nos deux ans<\/h3>\n<p>Eh puis oui, nous avions f\u00eat\u00e9 il y a quelques mois nos <a title=\"Id\u00e9ematic a 2 ans!\" href=\"https:\/\/www.ideematic.com\/actualites\/2013\/06\/ideematic-a-2-ans\/\">2 ans<\/a> !, tout cela n&rsquo;est que le d\u00e9but !<\/p>\n<h2>Et puis maintenant\u2026 quoi de nouveau en 2014 ?<\/h2>\n<p><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/soon-ideematic.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2363\" alt=\"Quoi de nouveau en 2014 chez Id\u00e9ematic ?\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/soon-ideematic.jpg\" width=\"676\" height=\"286\" \/><\/a><\/p>\n<p>Concernant nos actualit\u00e9s, 2014 s&rsquo;annonce particuli\u00e8rement riche \u00e0 diff\u00e9rents niveaux :<\/p>\n<ul>\n<li>des projets clients tr\u00e8s int\u00e9ressants que nous vous d\u00e9voilerons au fur et \u00e0 mesure<\/li>\n<li>une tr\u00e8s grosse production interne qui verra le jour courant de l&rsquo;ann\u00e9e ! (olala \u00e7a va barder\u2026)<\/li>\n<li>une ambiance au sein de notre agence qui restera toujours aussi agr\u00e9able et efficace!<\/li>\n<li>le lancement de 2 nouvelles marques<\/li>\n<li>vous proposer encore plus de formation (Ruby on Rails, WordPress, Drupal,\u2026)<\/li>\n<li>\u2026 2014 pour des surprises sans r\u00e9serve\u2026<\/li>\n<\/ul>\n<p>Bien entendu, nous t\u00e2cherons aussi de continuer \u00e0 partager ici, avec vous, nos trouvailles\u00a0et parfois quelques-unes de nos r\u00e9flexions\u2026<\/p>\n<h2>Nos 4 pr\u00e9dictions pour 2014<\/h2>\n<p><a href=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/ideematic-prediction-web-2014.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-2377\" alt=\"Id\u00e9ematic pr\u00e9dictions web 2014\" src=\"https:\/\/www.ideematic.com\/wp-content\/uploads\/2014\/01\/ideematic-prediction-web-2014.jpg\" width=\"676\" height=\"417\" \/><\/a><\/p>\n<p>Nous pouvons d\u00e9marrer cette nouvelle ann\u00e9e en s&rsquo;amusant un peu \u00e0 pr\u00e9dire ce que le monde du digital nous r\u00e9serve.<br \/>\nCe que nous imaginons :<\/p>\n<h3>1.L&rsquo;internet des objets<\/h3>\n<p>Nous en parlions dans un pr\u00e9c\u00e9dent article, <a title=\"L\u2019internet des objets, ou quand l\u2019esprit vient aux choses\" href=\"https:\/\/www.ideematic.com\/actualites\/2013\/04\/linternet-des-objets-ou-quand-lesprit-vient-aux-choses\/\">l&rsquo;internet des objets<\/a>\u00a0se d\u00e9veloppe \u00e0 tr\u00e8s grande vitesse et aujourd&rsquo;hui encore, nous apprenions que <a title=\"Google ach\u00e8te Nest pour 3,2 milliards de dollars\" href=\"http:\/\/www.macg.co\/materiel\/2014\/01\/google-achete-nest-32-milliards-de-dollars-79204\" target=\"_blank\">Google ach\u00e8te la soci\u00e9t\u00e9 Nest pour 3,2 milliards de dollars<\/a>. Nous pensons que ce n&rsquo;est que le d\u00e9but et que 2014 va s&rsquo;accompagner d&rsquo;une forte augmentation des objets connect\u00e9s.<\/p>\n<h3>2.Les r\u00e9seaux sociaux<\/h3>\n<p>De plus en plus les relations entre les humains s&rsquo;organisent autour de l&rsquo;outil r\u00e9seau social. Il n&rsquo;y a pas de raison que cela ne cesse au contraire, nous avons toutes les raisons de croire que ce n&rsquo;est encore qu&rsquo;un d\u00e9but que que ce march\u00e9 va autant augmenter que se diversifier.<\/p>\n<h3>3.Visibilit\u00e9 et r\u00e9f\u00e9rencement<\/h3>\n<p>Dans toute objectif de rentabilit\u00e9 et de d\u00e9veloppement d&rsquo;affaire, la strat\u00e9gie digitale autour d&rsquo;un site ne pourra que d&rsquo;avantage exploiter le SEO (search engine optimization =\u00a0r\u00e9f\u00e9rencement naturel), le SEA (search engine advertising =\u00a0liens sponsoris\u00e9s dans les moteurs de recherche) et le SMO (social media optimization = optimisation pour les r\u00e9seaux sociaux). Nous aurons donc de plus en plus l&rsquo;occasion d&rsquo;entendre parler de ces trois activit\u00e9s rassembl\u00e9es autour du terme SEM (search engine marketing ou search marketing) et qui avanceront de concert.<\/p>\n<h3>4.Le responsive design<\/h3>\n<p>Le responsive design sera de plus en plus incontournable pour vous permettre de consulter les sites web sur vos nombreux terminaux (PC, Tablette, t\u00e9l\u00e9phone, interphone,\u2026). Pour le web designer et l&rsquo;ergonome, la r\u00e9flexion devient pratiquement indissociable de cette contrainte.<\/p>\n<h3>Et vous ?<\/h3>\n<p>Quelles sont vos pr\u00e9dictions ?<\/p>\n<p>ILLUSTRATION DE L&rsquo;ARTICLE : <a title=\"Lotie\" href=\"http:\/\/www.lotie.com\" target=\"_blank\">Lotie<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Enfin nous voil\u00e0, toute l&rsquo;\u00e9quipe d&rsquo;Id\u00e9ematic vous souhaite une tr\u00e8s belle ann\u00e9e ! En 2013\u2026 Cette ann\u00e9e f\u00fbt tr\u00e8s enrichissante ! (pour nos clients, pour nous, pour vous peut-\u00eatre aussi ? nous l&rsquo;esp\u00e9rons\u2026). Nous avons accompagn\u00e9 nos clients dans leur strat\u00e9gie digitale pour mener \u00e0 bien leurs objectifs. Cr\u00e9ation d&rsquo;identit\u00e9s visuelles, d\u00e9veloppement de site web, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[188,439,440,441],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bonne ann\u00e9e digitale 2014 ! - ideematic.com<\/title>\n<meta name=\"description\" content=\"C&#039;est l&#039;heure pour nous de vous livrer le bilan 2013 ainsi que nos perspectives pour cette ann\u00e9e 2014\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ideematic.com\/actualites\/2014\/01\/bonne-annee-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bonne ann\u00e9e digitale 2014 ! 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